Yahoo! Has created a web community for the advertising industry!
Advertising.Yahoo.Com and guest what??... It's FREE. Like Advertising Age and MediaWeek the site is updated daily and includes current industry news and creative gallery. Yahoo! has also compiled an all industry
calendar with info on upcoming conventions and seminars. Additionally, the site hosts industry webcasts and podcasts. Some to check out include :
Born to Be Wired
Presented by Yahoo!—July 2003
It’s a brave new media world for today’s youth. On a typical day, a young person selects from 200+ cable television networks, 5,500 consumer magazine titles, 10,500 radio stations, 30 million+ websites, and 122,000 newly published books. This study was commissioned by Yahoo!, Carat, Harris Interactive, and Teenage Research Unlimited. It provides insight into more deep-rooted motivations and sheds light on how and why this generation makes the media choices they make.
Truly, Madly, Deeply Engaged: Global Youth, Media and Technology
Presented by Yahoo!—September 2005
Around the world, the coming generation is the first to grow up with an array of interactive and wireless technology at their fingertips. And they’re eagerly applying these tools to life-stage-specific needs for self-expression, personalization and community. In the process, these 13-24 year olds have newly defined the roles and functions of traditional media, with some striking variations country by country. This research aims to get beyond well-trod stats of device penetration and media time spent, to reveal the needs and aspirations of this new generation. For global marketers, our 11-country snapshot will not only define this new “species” of consumer, but show the best channels for reaching them, and having them engage with your brands.
