tag:blogger.com,1999:blog-1782636241777045422011-11-27T19:38:56.880-05:00THE PLACE TO LEARN, READ ABOUT, AND SHARE MEDIA INNOVATIONS THAT OCCUR WITHIN AND THAT CAN BE APPLIED TO THE AFRICAN AMERICAN CONSUMER MARKETAA MEDIA MOMENTSnoreply@blogger.comBlogger121100tag:blogger.com,1999:blog-178263624177704542.post-30292738900586273112007-08-03T14:49:00.000-04:002007-08-03T14:56:34.970-04:00

Actress, comedian, critic Whoppi Goldberg is the newest moderator on ABC's The View. Barbara Walters tapped Goldberg to replace the infamous Rosie O'Donell after her very public spat with co-host Elisabeth Hasselbeck. Whoopi, who has appeared as a guest of the show 13 times and has co-hosted 14 times, will make her official host debut on September 4th, at the start of the show's 11th season.For

AA MEDIA MOMENTSnoreply@blogger.com0tag:blogger.com,1999:blog-178263624177704542.post-22372148289682997022007-08-03T14:46:00.000-04:002007-08-03T14:48:29.750-04:00

Google said that it has widely expanded its pilot program to sell advertising within major newspapers across the U.S., as the search leader now boasts of relationships with more than 225 newspapers, up from 50 when the program kicked off last November.The company said the Google Print Ads now can deliver advertisers entry into 32 or the top 35 DMAs, reaching a total circulation of nearly 30

AA MEDIA MOMENTSnoreply@blogger.com0tag:blogger.com,1999:blog-178263624177704542.post-87164938161387549202007-08-03T14:42:00.000-04:002007-08-03T14:44:49.620-04:00

AUGUST 01, 2007 -Time Inc. will roll out online social networking to some of its weekly magazine sites by the end of this year or early ’08, following Sports Illustrated’s success in that area, said John Squires, executive vp, Time Inc.Since Sports Illustrated bought upstart site FanNation.com earlier this year, the site’s number of unique users has climbed to 4 million, said Paul Fichtenbaum,

AA MEDIA MOMENTSnoreply@blogger.com0tag:blogger.com,1999:blog-178263624177704542.post-58639692237906856712007-06-20T13:12:00.000-04:002007-06-20T13:19:58.232-04:00

Ready for online video advertising? Confused by the options?Click here to check out AdAge's Guide! As you read the guide be sure to click on the text outlined by "blue" boxes to see real-world examples of what others have done!

AA MEDIA MOMENTSnoreply@blogger.com0tag:blogger.com,1999:blog-178263624177704542.post-62073272586245503162007-06-20T13:10:00.000-04:002007-06-20T13:11:33.448-04:00

Broadcast Upfront Sales Nearly DoneInitiative Complete Except for CW-->By Andrew Hampp Published: June 19, 2007Click here for the article

AA MEDIA MOMENTSnoreply@blogger.com0tag:blogger.com,1999:blog-178263624177704542.post-92125018854079674902007-05-21T18:41:00.000-04:002007-05-21T19:21:44.299-04:00

Questions to ask yourself to see if you have a true consumer insight:1) Is it fresh? Do you feel you are looking at your market/target in a new way, even if the insight is really simple?2) Is it differentiating? Do you feel you can compare it with other viable alternatives and confidently say it is better?3) Does it go beyone basic analysis and conventional wisdom? Do you feel you have gone

AA MEDIA MOMENTSnoreply@blogger.com0tag:blogger.com,1999:blog-178263624177704542.post-56273403454760600862007-05-18T14:26:00.000-04:002007-05-18T14:43:58.932-04:00

AdAge Magazine Presents its 19th Annual Guide to the Cable Market PlaceClick here to check it out CableGuide2007

AA MEDIA MOMENTSnoreply@blogger.com0tag:blogger.com,1999:blog-178263624177704542.post-83004240393209641772007-04-25T12:14:00.000-04:002007-04-26T11:02:37.122-04:00

MixCast.tv is an Urban focused web TV platform . The site is a global destination for Urban Fashion, Music, and Culture.Check Out this link and enjoy the vignette that provides a little insight into sneaker culture'>MixCast.TV Sneaker Video - Sole Collector

AA MEDIA MOMENTSnoreply@blogger.com0tag:blogger.com,1999:blog-178263624177704542.post-13268944775211002522007-04-25T11:31:00.000-04:002007-04-25T12:39:20.384-04:00

Yahoo! Has created a web community for the advertising industry! Advertising.Yahoo.Com and guest what??... It's FREE. Like Advertising Age and MediaWeek the site is updated daily and includes current industry news and creative gallery. Yahoo! has also compiled an all industry calendar with info on upcoming conventions and seminars. Additionally, the site hosts industry webcasts and podcasts. Some

AA MEDIA MOMENTSnoreply@blogger.com0tag:blogger.com,1999:blog-178263624177704542.post-49918945370555583552007-04-23T18:01:00.000-04:002007-04-25T11:25:09.538-04:00

In November 2006 The Adage Group Released the 360 Degree Media Guide . The guide provides data and information on 21 media companies (Including BET) that are delivering integrated media access to their audience. Read it and be inspired!

AA MEDIA MOMENTSnoreply@blogger.com0tag:blogger.com,1999:blog-178263624177704542.post-61608748100946897142007-04-20T16:14:00.000-04:002007-04-20T17:53:35.348-04:00

Thought Google was just a site that meets your search needs? Think again! Google has maximized its offerings in order to meet consumer's demand for information at the touch of a button.Check out all that Google offerings including but not limited to Google SMS - Tool that allows you to use text messaging for quick info free of charge from Google (standard text messaging fees apply)http://

AA MEDIA MOMENTSnoreply@blogger.com0tag:blogger.com,1999:blog-178263624177704542.post-16282412701157155242007-04-20T15:22:00.000-04:002007-04-20T16:14:42.500-04:00

On April 2, 2007 MediaWeek Magazine Released its' Emerging Media Report "Test Ride" Download the report by clicking on the link below:http://www.mediaweek.com/mediaweek/images/pdf/EmergingMedia.pdfThe report offers an overview of emerging trends, related to the digital marketplace that will have an effect on how we approach media planning in the future due to innovations such as digital OOH,

AA MEDIA MOMENTSnoreply@blogger.com0