Friday, August 3, 2007

Whoopi For The View!!

Actress, comedian, critic Whoppi Goldberg is the newest moderator on ABC's The View. Barbara Walters tapped Goldberg to replace the infamous Rosie O'Donell after her very public spat with co-host Elisabeth Hasselbeck.

Whoopi, who has appeared as a guest of the show 13 times and has co-hosted 14 times, will make her official host debut on September 4th, at the start of the show's 11th season.

For more info on the show go to

Google News: Google Expands Print Ad Program

Google said that it has widely expanded its pilot program to sell advertising within major newspapers across the U.S., as the search leader now boasts of relationships with more than 225 newspapers, up from 50 when the program kicked off last November.The company said the Google Print Ads now can deliver advertisers entry into 32 or the top 35 DMAs, reaching a total circulation of nearly 30 million readers.

To date, many of the biggest companies in the newspaper world have signed on to participate in the program, including E.W. Scripps, Hearst Newspapers, Gannett, The New York Times, Tribune Publishing, and the Washington Post.Like Google’s AdWords platform, advertisers large and small can bid for ad placement in print via Google Print Ads using an automated Web-based interface, where brands can conduct both local and national ad buys. The benefit to newspapers, according to Google, is that many smaller or non-traditional newspaper advertisers can gain easy access to the medium through the product, which is open to hundreds of thousands of the company’s existing client base.That’s exactly what is happening, according to several newspaper executives. "Google Print Ads has brought in new advertisers who were either too small to consider advertising in a national newspaper or who hadn't tried print advertising because their business was largely online said Todd Haskell, vp of business development, advertising, The New York Times. “And Google Print Ads gives us the flexibility and control to set our own pricing, so there is never a conflict."

Source: - Author Mike Sheilds

Media Evolution: Time Inc. Weeklies to Embrace Social Networking

AUGUST 01, 2007 -

Time Inc. will roll out online social networking to some of its weekly magazine sites by the end of this year or early ’08, following Sports Illustrated’s success in that area, said John Squires, executive vp, Time Inc.Since Sports Illustrated bought upstart site earlier this year, the site’s number of unique users has climbed to 4 million, said Paul Fichtenbaum, managing editor, The site lets sports fans express their rants, check out real and fantasy sports news, and engage in structured debates over the issue of the day.“It’s like sports talk radio online, without the commercials,” Fichtenbaum said, speaking at a Time Inc. Digital Showcase today. “It’s really a very engaging community.”Squires wouldn’t specify which sites would add a social networking component, but Time and People magazines are likely candidates.

Social networking is key to attracting young viewers, who want more from an online experience than just having content pushed at them, Squires explained.“Every site that wants to draw repeat usage from readers has to have a social engagement technology of some sort, not just message boards,” he said, speaking after the showcase. Content has been the focus of Time Inc.’s online efforts, based on the belief that high-quality content can help even mass-reach Web sites achieve high engagement levels. To that end, has added a variety of video channels in the past three weeks, and, the new food portal from Time Inc.’s Southern Progress Corp. division, will add daily cooking how-to videos starting Aug. 8, executives said during the showcase.“We believe we have to invest in our big reach properties, as well as [in] incredible vertical opportunities around home, health and fashion,” Squires said. Meanwhile, Time Inc. said it continues to explore options for Business 2.0, its troubled monthly. With ad pages down 37.7 percent this year through August, per the Mediaweek Monitor, the title was believed to be on the brink of folding.Squires said Time Inc.’s Business and Financial Network, the umbrella for its business titles, plans to keep publishing Business 2.0, but added, “we’re considering our options.” He wouldn’t elaborate.

The network recently had a leadership shakeup, with digital exec Vivek Shah replacing Chris Poleway as president, and Squires also pledged announcements in the next six to eight weeks of investments in the group.“You’ll see the launch of some significant new activities that we believe can grow these brands,” he said.

Source: -Author Lucia Moses

Wednesday, June 20, 2007

Guide to Online Video

Ready for online video advertising? Confused by the options?

Click here to check out AdAge's Guide!
As you read the guide be sure to click on the text outlined by "blue" boxes to see real-world examples of what others have done!

Broadcast Upfront Sales Nearly Done

Broadcast Upfront Sales Nearly Done
Initiative Complete Except for CW
By Andrew Hampp Published: June 19, 2007

Click here for the article

Monday, May 21, 2007

Food For Thought: Is It An Insight?

Questions to ask yourself to see if you have a true consumer insight:

1) Is it fresh? Do you feel you are looking at your market/target in a new way, even if the insight is really simple?

2) Is it differentiating? Do you feel you can compare it with other viable alternatives and confidently say it is better?

3) Does it go beyone basic analysis and conventional wisdom? Do you feel you have gone deeper into the market/target?

4)Does it inspire you and others? Does it begin to open up new ways to communicate and allow innovation?

Friday, May 18, 2007

AdAge 2007 Cable Guide

AdAge Magazine Presents its 19th Annual Guide to the Cable Market Place

Click here to check it out CableGuide2007

Wednesday, April 25, 2007

MixCast.TV is an Urban focused web TV platform . The site is a global destination for Urban Fashion, Music, and Culture.
Check Out this link and enjoy the vignette that provides a little insight into sneaker culture
'>MixCast.TV Sneaker Video - Sole Collector


Yahoo! Has created a web community for the advertising industry! Advertising.Yahoo.Com and guest what??... It's FREE. Like Advertising Age and MediaWeek the site is updated daily and includes current industry news and creative gallery. Yahoo! has also compiled an all industry calendar with info on upcoming conventions and seminars. Additionally, the site hosts industry webcasts and podcasts. Some to check out include :

Born to Be Wired
Presented by Yahoo!—July 2003
It’s a brave new media world for today’s youth. On a typical day, a young person selects from 200+ cable television networks, 5,500 consumer magazine titles, 10,500 radio stations, 30 million+ websites, and 122,000 newly published books. This study was commissioned by Yahoo!, Carat, Harris Interactive, and Teenage Research Unlimited. It provides insight into more deep-rooted motivations and sheds light on how and why this generation makes the media choices they make.

How will web 2.0 affect your 2007 Marketing Plans
Presented by American Marketing Association -April 4, 2007
Thor Johnson, SVP Marketing, Eloqua Sponsored by Eloqua

Truly, Madly, Deeply Engaged: Global Youth, Media and Technology
Presented by Yahoo!—September 2005
Around the world, the coming generation is the first to grow up with an array of interactive and wireless technology at their fingertips. And they’re eagerly applying these tools to life-stage-specific needs for self-expression, personalization and community. In the process, these 13-24 year olds have newly defined the roles and functions of traditional media, with some striking variations country by country. This research aims to get beyond well-trod stats of device penetration and media time spent, to reveal the needs and aspirations of this new generation. For global marketers, our 11-country snapshot will not only define this new “species” of consumer, but show the best channels for reaching them, and having them engage with your brands.

Monday, April 23, 2007

360 Media Guide

In November 2006 The Adage Group Released the 360 Degree Media Guide . The guide provides data and information on 21 media companies (Including BET) that are delivering integrated media access to their audience.
Read it and be inspired!