On April 2, 2007 MediaWeek Magazine Released its' Emerging Media Report "Test Ride"
Download the report by clicking on the link below:
http://www.mediaweek.com/mediaweek/images/pdf/EmergingMedia.pdf
The report offers an overview of emerging trends, related to the digital marketplace that will have an effect on how we approach media planning in the future due to innovations such as digital OOH, mobile/wireless advertising, blogs, vlogs, mblogs, social networking sites.
The report also offers and overview of how Comcast, IBM, Jeep, Palm optimized their approach to advertising to meet the demand for more innovation plans.
http://www.mediaweek.com/mediaweek/images/pdf/EmergingMedia.pdf
The report offers an overview of emerging trends, related to the digital marketplace that will have an effect on how we approach media planning in the future due to innovations such as digital OOH, mobile/wireless advertising, blogs, vlogs, mblogs, social networking sites.
The report also offers and overview of how Comcast, IBM, Jeep, Palm optimized their approach to advertising to meet the demand for more innovation plans.
For more info check out : http://www.mediaweek.com/
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